THE RELEVANCE OF DIRECTING FUNCTIONS IN AN ORGANIZATION

Abstract

This study was on the relevance of directing functions in an organization. Three objectives were raised which included; To find out the function of directing in an organization, to ascertain the relationship of directing and organizational performance and to find out effect of directing on employee performance. A total of 77 responses were received and validated from the enrolled participants where all respondents were drawn from Dangote cement plc, Lagos state. Hypothesis was tested using Chi-Square statistical tool (SPSS).

 Chapter one

Introduction

1.1Background of the study

Directing is said to be a process in which the managers instruct, guide and oversee the performance of the workers to achieve predetermined goals. Directing is said to be the heart of management process. Planning, organizing, staffing has got no importance if direction function does not take place. Directing deals with the steps a manager takes to get subordinates and others to carry out plans. (DuBrin, 2009). Directing is an incessant process following a top-down approach through organizational hierarchy. Directing initiates action and it is from here actual work starts. Direction is said to be consisting of human factors. In simple words, it can be described as providing guidance to workers is doing work. In field of management, direction is said to be all those activities which are designed to encourage the subordinates to work effectively and efficiently (Waring, 2016).

 According to Human, “Directing consists of process or technique by which instruction can be issued and operations can be carried out as originally planned” Therefore, Directing is the function of guiding, inspiring, overseeing and instructing people towards accomplishment of organizational goals.

Directing concerns the manner in which a manager influences the actions of his subordinates. It is the final action of a manager in getting others to act after all preparations have been completed. Direction helps in attaining synchronization amongst multiple processes of the company. Operating with proper procedures and coordinating effectively is a by-product of good managerial directing. Direction is a function that exists at every stage, location, and operation throughout a company and must be performed by every manager across the levels of the organization. For instance, Chief Executive Officer (CEO). Of an organization delegates authority to the managers across the organization structure and provides direction to achieve the objectives and policies of the organization. The manager then instructs other managers and subordinates beneath him guiding them at every step to attain the goals (Deslandes G, 2014)

CEO has his own style of directing where he directs people of marketing and sales department to contribute maximum to the marketing of the surveillance camera which is an exclusive product of the company and has to be promoted hugely by the team. He also sees to it that his entire team is aligned to the objective of achieving sales growth by 10% in the current financial year, and for this, he has taken up the responsibility of being the one in command for the next two years. He believes that communication is the major key to success and that his team should be updated from time to time with the contract being taken, deals being made, and possible expansion plans of the company; to ensure connectivity and transparency with his employees, he meets with his team once a weak or once a fortnight and uses a participative style of directing technique where he lets employees come up with new product ideas and new strategies to capture the market in the security domain. He also tries to abide by the principle of follow-through for points discussed in the meetings and sees to it that they have been implemented ( Lilienfeld, 2012)

 Recently, the Area Sales Manager of the company proposed that they should not only look at other businesses who would like to install security cameras on high priority but also propose the requirement of cameras to housing societies as well for enhancing the security aspect where control will lie on the security personnel and partly on the machinery which will not allow any unauthorized person to enter through the gates unless he shows the smart card at the entrance. The CEO having liked the concept adopted the practice of follow-through to understand whether the housing societies are being given free demonstration of the product or not (Waring, 2016)

Directing is a continuous activity where the manager must incessantly administer the instructions given to the subordinates by him and also motivate his subordinates. For example, the CEO of a manufacturing company has to direct the top management to continuously adapt to modern manufacturing industry best practices, such as agile and lean manufacturing, ISO 9000 and ISO 14000, process analysis and simulation, supply chain management, statistical process control, and statistical quality control in order to be at par with market competitors.

Statement of the problem

Every one once in a while comes across the problem of identifying how really to proceed with something. What “Direction” is to be taken and what is to be done. In businesses also these situations arise on a daily basis, where a manager has to decide how things has to progress, and what is to be done. A process or function closely related to determining how you proceed with the business operations is referred to as Direction. Instructing, guiding, supervising and influencing people enabling them to achieve organizational objectives are called directing. In the process of directing, employees are coached to develop communication and are encouraged to accomplish their goals. Based on this background the researcher wants to investigate the relevance of directing functions in an organization

Objective of the study

The following research objectives will guide the study

1. To find out the function of directing in an organization
2. To ascertain the relationship of directing and organizational performance
3. To find out effect of directing on employee performance

Research Hypotheses

The following research hypotheses will be formulated

H1: there is no relationship of directing and organizational performance

H2: there is no function of directing in an organization

Significance of the study

The study will be very significant to students, organizations and policy makers. The study will give a clear insight on the relevance of directing functions in an organization. The outcome of the study will educate many organization the benefits of directing in organization. The study will also serve as reference other researcher that will embark on the related topic

Scope of the study

The scope of the study covers the relevance of directing functions in an organization. The study will be limited to Dangote cement plc

Definition of terms

Directing: Directing refers to a process or technique of instructing, guiding, inspiring, counselling, overseeing and leading people towards the accomplishment of organizational goals. It is a continuous managerial process that goes on throughout the life of the organization.

Function: an activity that is natural to or the purpose of a person or thing

Organization: An organization or organisation, is an entity such as a company, an institution, or an association comprising one or more people and having a particular purpose. The word is derived from the Greek word organon, which means tool or instrument, musical instrument, and organ

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