Download Category: MARKETING PROJECT TOPICS

ABSTRACT This study examines one of the most controversial issues in marketing in the   developing   countries.   “Attitude   of   consumers   to   locally   made products”.   This paper attempts to review arguments and empirical evidence on both sides of the issue, as well as offers the results of test findings.  The study emphasizes the perspective of three diverse groups, the economists, the business persons, and the ultimate consumers.  The present study is an ...

ABSTRACT The Nigerian banking system was at no time immune to reforms. This was confirmed by the central bank of Nigeria in her 2006 Annual report.The proliferation of banks in the country over the past decade or two have resulted in banks developing various strategies to survive despite the competition that threatened to drag them under.In Nigeria, most banks hav e not lived up to expectations of providing better and ...

ABSTRACT This research work is based on a comparative analysis of consumer’s attitude towards different brands of motor oil lubricant products. The major objective of this study is to compare the attitude of consumers towards different brands of motor oil lubricant product. To identify factors influencing consumer preference of a particular brand of motor oil lubricant product. To compare consumers attitude towards different brands of motor oil lubricant product. To ...

ABSTRACT The management of image and reputation had over the years been restricted to corporate organizations. This trend has assumed a different dimension as most countries now evolve various strategies of building good image and reputation that can attract better relationship among the comity of nations. In spite of the efforts so far made by Nigeria, there still exists a general global discontent with the disposition of other countries of ...

ABSTRACT This project work is conducted as part of the requirement for the award of Master of Business Administration Certificate in Marketing. The aim of research is to find out the effective marketing strategies for improved performance of manufacturing companies in Aba Metropolis. The entire work is divided into five chapters, chapter one deals with the definition of problems of study, the objectives and significance of the study were also ...

ABSTRACT This work is  aimed at  a  study of  the   problems and prospects of marketing industrial products in Nigeria. Marketers in  the  industrial sector are  no  longer in doubt  as  whether  there  are  problems  facing industrial  products  in  the  market.  But  the  major problem facing them now is  knowing how to  solve these  problems.     This  leads  to   whether  lack  of effective     marketing     communication,     has      any negative impact on  the  product ...

ABSTRACT This research project was embarked upon to examine the factors that influence consumer purchase and consumption of eggs in Enugu. The researcher used survey research method in carrying out the research. A sample size of 168 was randomly selected from the population  of  the  study.  In  this  study,  four  hypotheses  were formulated which include among others that consumers level of income influences the purchase and consumption of eggs. The ...

ABSTRACT It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based research. As a result, it is either that the product fails out rightly or gains marginal success. No wonder we have so many of such product wasting in the market places begging for demand. When a product idea carries a weight of benefits to give ...

Abstract This study was on social media advertising and consumer interest: using instagram to advertise Pepsi. Four objectives were raised which included:  To study the influence of instagram advertisement on consumer buying interest, to identify the main factors which are affecting the consumer purchase interest influenced by instagram, to ascertain find out how favorably is instagram compare to other social media for advertising and to ascertain the impact of instagram ...

Abstract This study was on an assessment of the impact of flooding on food scarcity and marketing activities, implications for farmers education in Nasarawa Eggon area, Nasarawa state, Nigeria. Three objectives were raised which included:  To determine the impact of flooding on food scarcity in Nasarawa, to determine the impact of flooding on food marketing activities in Nasarawa and to determine the implications of flooding on farmers education in Nasarawa. ...

Abstract This study was on customer integration and marketing success of airline industry in portharcourt. Three objectives were raised which included: To find out the relationship between lack of motivation of the customer and marketing success of airline industry in Portharcourt, to find out the relationship between coordination overhead and marketing success of airline industry in portharcourt and to find out the relationship between loss of knowhow and marketing success ...

Abstract This study aimed to establish the impact of advertising on consumer buying behaviour by focusing on Adron Homes and properties LTD. Specifically, the study aimed to identify media of advertising used to advertise Forever Living Products determine ways in which advertisement influence purchasing behaviour and establish how different advertisements influence consumer’s behavior The study was conducted in Abuja. Both, primary and secondary data collection methods were used to collect ...

Abstract This study aimed to establish the impact of advertising on consumer buying behaviour by focusing on Adron Homes and properties LTD. Specifically, the study aimed to identify media of advertising used to advertise Forever Living Products determine ways in which advertisement influence purchasing behaviour and establish how different advertisements influence consumer’s behavior The study was conducted in Abuja. Both, primary and secondary data collection methods were used to collect ...

ABSTRACT This study was on the role of event planning in promoting cultural tourism in Nigeria. Three objectives were raised which included:  To ascertain what should be done to make festival tourism event better in Ofala festival in Anambra state, to ascertain the benefit of event planning in promoting Ofala festival in Anambra state and to find out the role of event planning in promoting cultural tourism in Ofala festival ...

ABSTRACT             The purpose of this study was to explore the “Multiple benefits of consumers sales promotion”, using a sample of employee’s / staff and students of university of Benin as sample. The vital contribution of the production or marketing sector or rather consumers sector of the Nigeria economy means it is crucial for companies to focus on consumers benefits of sale promotion so as to highlight it benefits to ...

ABSTRACT  The study examined The Significance Of Advertising In The Management Of Business Organization. The objectives behind the study were to find out various advertising strategies employed by Diamond bank to reach its numerous customers, ascertain how effective these advertising strategies are, to ascertain the extent to which these advertisements of Diamond bank have contributed to the patronage of their service in Nigeria and to identify other areas these advertisements ...

ABSTRACT This study was carried out on the impact of e-marketing on the performance of small and medium scale enterprises (SMEs) in Nigeria, using Jumia Lagos state hub as a case study. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of the staff of Jumia Nigeria. In determining the sample size, the researcher made use of the Taro ...

Abstract This study was on marketing of library service in academic libraries. Seven objectives were raised which included:  To determine the need for marketing library services in academic libraries in ESUT library, to determine library services for marketing in Academic libraries in ESUT library, to examine the extent of marketing library services in ESUT library, to determine current techniques employed by academic libraries in marketing of library services in ESUT ...

ABSTRACT This study was carried out on the impact of e-marketing on the performance of small and medium scale enterprises (SMEs) in Nigeria using Selected SMEs in Lagos state hub as a case study. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of the staff of Selected SMEs in Nigeria. In determining the sample size, the researcher made ...

Abstract This study was on Branding and Packaging as Tools for Product Differentiation in the Marketing of Consumer Product in Nigeria. Three objectives were raised which included:  To investigate and find out result whether packaging and branding helps in differentiating consumer’s product in relations to soap and detergent manufacturing industries, to know whether branding and packaging serve as promotional instruments,  to carry out investigations on the effect of branding and ...