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THE INFLUENCE OF ENTREPRENEURIAL SKILLS IN THE MANAGEMENT OF COMMERCIAL BANKS

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ABSTRACT

It is now widely accepted by policy-makers, businesses and academics that innovation and entrepreneurship are essential for the survival of both large and small businesses and for value creation.

This  study  investigates  how  best  to  assess entrepreneurial skills in the medium sized firm. And to identify whether  entrepreneurial  skills  can  breed  collective  task efficacy to enhance performance. We shall also ascertain entrepreneurial skills in individuals (personal skills) and in team  or  group  (heterogeneous skills)  and  to  reaffirm  their emanating effects to performance, management and changing environment and culture.

Research questions structured in a questionnaire, interview and observation were used to collate facts and data. Copies of the questionnaire were administered to a pre- determined group respondent to gather relevant information on the task or practices that enable entrepreneurial skills to

operate.  The  percentage  tabulation  method  was  used  to analyze the raw data.

The findings yielded that: creative thinking, planning and research, team building spirit, education, financial management skills and record keeping or goals setting were the criteria the firm used to test employees entrepreneurial skill. Others include skills in areas such as problem-solving, inculcate multi-skills orientation, team building spirit, innovation and technology friendly approach, good governance and  leadership,  effective  communication, improve management or performance, adequate decision making risk management in the organization.

CHAPTER ONE

1.0 INTRODUCTION

1.1     BACKGROUND OF THE STUDY

Interestingly,   in   the   middle   of   the   last   century, economists predicted the dominance of large firms. Size was needed to obtain economies of scale, to exploit foreign markets and to keep abreast with regulations and new opportunities in technology. Indeed, in the 1960s and 1970s, large companies dominated the economy. Since then, the trend has started to reverse  (Audretsch  et  al,  2002).Today,  there  is  growing evidence of a significant causal relationship between entrepreneurship, economic growth and poverty reduction. Small, micro and medium-sized enterprises (SMMEs) are often the backbone of the private sector in the developing world, creating jobs and providing a tax base for local government. SMMEs offer the only employment available to millions of poor people, yet many developing countries have been unable to create and maintain the favourable environment needed to foster SMMEs development (Bridges.org, 2002).

Entrepreneurship may  be  defined  as  the  visualization and realisation of new ideas by insightful individuals, who are able to use information and mobilize resources to implement their visions. This view does not require entrepreneurs  to  be  highly  skilled  in  generating  new ideas, but instead emphasizes promotion and implementation of radical change. Although entrepreneurs who excel in this endeavour often are highly creative, they just as often base their entrepreneurship on the ideas of others. At the same time, entrepreneurs with original ideas of their own are usually highly motivated to succeed, but whether they do so depends on the their ability to market their ideas , as well as their sensitivity and openness to other people’s viewpoints. Although some successful entrepreneurs are also creative inventors, this need not be and often is not the case. Many inventors, on the other hand, lack the entrepreneurial skills necessary to evaluate and promote their ideas. The entrepreneur is a visionary activist who excels in  the  creation of  opportunities and the active

handling of risks and uncertainties. He or she initially increase business risks by searching for new opportunities and experimenting to see if they are worthwhile. Simultaneously, and later on, entrepreneurs are strongly engaged in reducing risks, by actively changing prevailing conditions  and  also  changing  the rules of the game. The timing and balancing of risk creation  and  risk  reduction  is   the  hallmark  of   a successful entrepreneur (Nystrom, 1995, pp.67-68).This indicates that entrepreneurship is multi-dimensional and can occur in different contexts, economic or other, and in all type of organization. However, this paper focuses on entrepreneurship within a business context Why is entrepreneurship important for  development? The number of poor people on the planet is increasing exponentially and digital divide statistics show that technology is exacerbating the problem of inequity, not helping to alleviate it. There are now 1.2 billion people living in abject poverty out of the six billion on the planet. More people have lifted themselves out of poverty in the past  50  years  than  in  the  previous  500  years;  but

because the world population has grown so significantly, there are more poor people than ever before. Political upheavals and natural disasters wreck havoc, but for those living close to the edge, so do smaller tragedies such as an extended illness, death, or one season with too little rain. Having a large percentage of the population thus exposed exacerbates the cycle of poverty and leaves national economies facing disaster, where a stable tax base is difficult to achieve and needed infrastructure difficult to build or maintain. Poverty and insecurity can lead to extremism, which threatens the safety and stability  of  everyone  in  every  corner  of  the  globe. Fostering the development of SMMEs to help people employ themselves and others may offer the best hope for breaking the poverty cycle in many developing countries and disadvantaged communities. The importance of entrepreneurship should not be underestimated, and the needs of this crucial sector must be understood to frame an effective and sustainable approach to modern development                                                               aid.

Moreover, the  challenges of the future will demand

both a substantial increase in the volume of management development and  increased  focus  on    entrepreneurial skills (Winterton, 2001). The considerable increase over the medium size firms in the recent time has important implications for the nature of the skills required by the growing number of SMEs owner/managers as well as the managers in large enterprises who increasingly are interacting with SMEs. Johnson and Winterton (1999) point out that the range of skills and competences required to run an SME are qualitatively as well as quantitatively different  from  those  needed  in  a  larger organization.

As  Storey  (1994)  notes,  the  medium firm  is  not merely a scaled down version of a larger firm, managers of   medium  size   firm   have   specific  training   needs especially in globalize and commercialized SMES. This thought has proofed or demonstrated that the incidence of formal training and especially of external training increases with firm size and that there has been very little increase in small firm training. Evidence that the

poor   performance   of   global   SMES   is   caused   by inadequate management skills is limited, but suggests that  developing  entrepreneurial  skills  among  medium size  firm  managers  contributes  to  profitability  and growth. Thus,  in  the  midst  of  this  pursuit for  better entrepreneurial and management skills in medium size firms,  the  organization  set-out  mission,  opportunities and strategic management procedure to realize their objectives.

In the technology lead firm, for example there are four  key  factors  that  can  dictate  success  for  new ventures; talent technology, capital and know-how (Smilor,  1999).  Developing these  aspects  may  depend more on genetics, traits, skills than anything else, and understanding that patterning of behaviour for any individual may describe how they seek opportunity. One current view of how medium size firm find and evaluate opportunity is defined by “scanning” which describes certain behaviours when evaluating a given opportunity. Source   scanning   is   one   way   in   which   relevant

information is gained about events occurring inside or outside a company’s future course of action. In any propelling opportunity there are ways to extract talent from firm social network or to develop firm with a certain amount of know-how.

Smilor (1999), views those ways to include, sources of capital (convincing  others  to  give or  deposit money), know-how from others (the ability to leverage knowledge in an   expanding enterprise), and talent or skills (recognizing market    opportunities and  organizing   to take advantage   of   them)   may   all   trickledown from sources within a given social network. These three factors rely heavily on social skills, which can help develop a firm’s social  capital  ( the actual  and potential resources individual’s obtain from knowing others,   being part of their network  or  just from having a  good reputation), (Baron and     Markman, 2000). Together, social competence which is their ability to interact effectively with others as based on discrete social skills. Also, social skills   needed   to   develop   these   networks   and   an

entrepreneur’   social   competence   should   never   be neglected, whether they are inherent or   learned.

Baron and Markman (2000), explore that adaptability   to rapidly changing   situations   and perception  of others moods, motives, and intentions has shown to   be predictor   of success. Developing these skills  and  utilizing  them  can  lead  to  better communication and financial success, and it will ultimately enhance firm social capital, which can be a large competitive advantage. The encapsulating view of social competence pulls these concepts together because it printout that  although firm network may help  them gain access, their social skills  will  enable them to  take the opportunity   further(Baron and Marksonb,2003). Developing  social  skills such as perception, impression management, persuasiveness,    social adaptability, expensiveness,   and emotional intelligence could yield large dividends  in  the capital market place. (Baron  and Markman,2003).

In the end, social   competence or   skills helps to expand networks, build   business relationships and alliances  and  provide competitive advantages  through privileged information (Baron and Markman, 2003). Encouraging firm’s to development entrepreneurial skills will enhance their   networks   and build social capital which is   vital to the evolution of   the   entrepreneurial process.

According to Goleman (1995),reiterating  the reason why many different social skills appear  to  exist suggests that the    following are highly important a) social perception (accuracy in  perceiving others, including their traits,    motives,    and intentions    b) impression management (techniques   for inducing   them to form favourable impressions, c) persuasion and influence (techniques for changing others attitudes   or behaviour undesired directions. D) emotional  intelligence (ability to regulate one’s own emotions and to influence others emotional  reactions  e)  long-term  relationships  (skills that assist individual  in  establishing effective long-term

relationships, such  as  providing positive and  negative feedback  to  and proficiency in  managing  interpersonal conflicts.

(See: also http://www.babson.edu)

Generally,    individuals with  well-developed social skills  grossly  attain  more  favourable    outcomes  than other  persons who  are equally competent with respect to   technical knowledge/skills, experience and training, but who fall short with respect to various social skills.

Arguably, the performance indicator and  collective efficacy  defined  as     entrepreneurial  team  members beliefs that their group has the  abilities necessary to performance successfully, is equally  offered   as  a new lens through which to   view   entrepreneurial team performance. Many authorities has suggested  that there is a positive relationship between collective efficacy and group performance, and that collective efficacy  may be composed  of the  independent  conducts. Collective task efficacy and collective  interpersonal  efficacy. Collective

task  efficacy  is defined as  members beliefs that their group     has the task related (or technical) competencies/skills   to perform   successfully while collective interpersonal   efficacy is defined as members beliefs that their    group has the interpersonal competencies/skills to  perform  successfully (ie  resolve conflicts, solve problems in a  collaborative     manner, communicate effectively, set goals, co-ordinate task and span boundaries)

Conclusively, the effect of entrepreneurial skills on management of medium size firm will holistically look at firm as an entrepreneur (entrepreneurship) and focus on entrepreneurial skill as heterogeneous element to effectualised organizational growth and increase performance.

1:2   STATEMENT OF THE PROBLEM

The benefits of encouraging entrepreneurship go beyond pure economics. As people gain confidence, financial breathing room, and access to information, they gain political will and are less likely to tolerate corrupt governments and unhealthy

living conditions. It also follows that they will seek higher levels of education for themselves and their children, along with improvements in their home and community life.

The phase of medium size firm  within this 21st century  where competitiveness, information technology     and   integrated capacity   building and diversification influx   determine   the fulcrum  of the economy, desirably  demands increase in the inbuilt  mechanism  of firm  employable work force  to  enable them  remain in business. The  mainstream of this goal  as an embodiment to the  management of firm  effectively call  for proper assessment of the   entrepreneurial skills of employees, hence an  entrepreneur    is    meant to  possess, innovative, creative, risk taking, pattern-multiplier,   exploitative     trait, goal-achiever    (need-achievement), proactive, competitive aggressive and autonomy in his approach to work.  The  issue that  predominate  to the above trait  in medium size firm is what   will  be  the possible assessment approach  to  be used by   human resource  department or personnel  to  select the prospect   employee or applicant with the best      skill endowment.

Moreso, the collective efficacy and performance growth has been the objective of management. To this end, the challenge of marrying the heterogeneous skills, which breeds incongruent interest and conflict, cannot be relegated to the background so easily. In this   view, Sexton and Smilor (1997:97)   reinstated that “growth lead to   managerial complexity   which   can   be defined as an indicator of the challenge faced  by  entrepreneur    as    a  function of      the number, variety and interrelationships among tasks required to    administer    the  operations    of    affirm  effectively and efficiently’.

Another divergent aspect of this phenomenon is the challenge  to  fuse  cognitive,  trait,  competence  and entrepreneur orientation, culture and behaviour to enable management stream line its     task and synergistically out- weigh their opportunities.

These and other problems (ie external recruitment difficulties and internal skill gap) are what this study will delve in to find solutions to them.

1:3 OBJECTIVES OF THE STUDY

This study will focus on the following objectives viz:-

1)   To   ascertain   the           best   assessment   model   of entrepreneurial skills in medium size firm.

2)   To  determine whether entrepreneurial skills  that  breed collective task efficacy and interpersonal efficacy will enhance organizational performance.

3)   To examine medium sized firm as a heterogeneous team that imbibe a heterogeneous skill and     whether it will result to conflict as well as poor performance.

4)   To find out how culture, cognitive and management skill will be harmonised in order to achieve organizational objectives.

5)   To determine   if environmental shift and policy strategies hampers entrepreneurial skills proficiency and performance.

6)   To  suggest  the  ways  to  improve  entrepreneurial skills amidst of the competitive economy and medium firm flux.

1:4 RESEARCH QUESTIONS

The  research  questions  that  will  be  used  to  resolve research problems are as follows:

    What are entrepreneurial skills?

    What constitutes entrepreneurial skills?

    Are there any models to assess entrepreneurial skills?

        How  will  imbalance  mix  of  heterogeneous  skills  affect management performance?

        Do cultural factor and entrepreneurial orientation pitfall to the growth and performance of medium size firm?

        Does   environment   shift   and   policy   strategies   effect entrepreneurial skills growth and uses?

        What form of entrepreneurial skills do medium size firm need   to  succeed  in  business  in  today’s  competitive market?

        How does the visionary entrepreneur transfer the skills and the inspiration that made the little enterprise success into something larger?

1:5 SIGNIFICANCE OF THE STUDY

This study will be of benefit to the following groups in their domain of endeavour thus:

      MEDIUM SIZE FIRM

It is assumed that the growing rate of firm is at its peak. It is a matter of differentiation if one captures the intricacies embedded to the developed skills, acquired skills and competence (eg experience) to satisfy the growing needs of their customers or clients. It   is beneficial to the firm if through good assessment   of entrepreneurial      skills  together      with  optimal management skills possession  by their work force   will enable   them identify   opportunities, pursue   and accomplish    it  for  the  sole  interest  of  increasing the

performance and profitability range.

      CUSTOMER/CLIENT

It is   obvious that any rational client or potential customers which retain its loyalty, patronage and obeisance to a particular firm is a derivative of its outstanding managerial and manager skills attribute, competence and capabilities to adopt to  changing trend and innovation etc. However, this study will help the customers ascertain their set-out indicators or performance assessment measurement and convinced of their stability, confidence and trust to invest and trade

with them.

      GOVERNMENT

The dividend a government derives from a progressive and stable business firms apart from taxes are attraction of foreign investors and good image rating, growth and national income. This credit will be achieved if the firs inculcate good entrepreneurial skill inculcate good entrepreneurial skill and corporate governance in pursuit of their goals will be a matter of public interest.

1:6 SCOPE OFTHE STUDY

This study concentrates on the Oceanic   Bank Plc with particular reference to Enugu Branch which hopefully will be used to generalize other locations. This work tries to identify entrepreneurial skills as in individual personal skills and team/group (heterogeneous skill or collective skills) and its emanating effects to performance, management and changing environment and culture.

1:7 LIMATION OF THE STUDY

It is worthy to acknowledge that in the course of this study certain limitations were encountered. Thus, there are non-response and imperfect information from the source. Therefore, due top pressure of work and other engagement time constraints should be a limitation. Again, financial constraint could not be overridden in the quest of this study.

1:8  HISTORICAL BACKGROUND OF OCEANIC BANK PLC

The Oceanic  bank PLC was incorporated  on  March

26,  1990  as  a  private limited  liability  company with

100%  equity  ownership by Nigeria  citizens  and licensed

on  April  10,1990  to carry on commercial  banking. The bank  commercial  business  or  operation on  June  12,

1990  at  the  waterfront plaza, plot 270 Ozumba Mbadiwe Avenue Victoria Island Lagos. The bank was listed on the floor of the Nigeria stock exchange on June 25, 2004.  At present, it has an authorized capital of N32 billion

The   bank   has   a   branch  network  of over 100 business   office   spread   across   the states   of   the federation with   its   head   office   at   Herbert  Macaulay way, Wuse zone  6, P.M.B  5048  Abuja FCT and oceanic bank   PLC henceforth   is a sixteen year-old commercial bank.   Her financial year runs from, October 1 to September 30 of the subsequent year. The   banks impressive performance over  the  years  accounts for the quality of its customer portfolio, which includes corporate organisation, high  net  worth   individuals the federal and some  sates  governments. Moreover, its service excellence is being driven by the constant4 reaction of innovative ways of adding value to our customer relationships.

The bank prides itself as a known to deliver first class ICT based solution to meet the specific needs of its

customers.  For   excellence understanding  of   customers business  needs, oceanic  bank is  strategically structured into 5  business units which are:

i.    Corporate Banking Group (CBG)

ii.    Treasury and Financial Institution Service Group(TFIG)

iii.    Retail Banking Group (RBG)

iv.   Public Sector Group (PSG)

v.   International Banking Group (IBG)

The bank’s board chairman is “Olorogun M.C.O.  Ibru (OFR)  and  the  from  the  top  management  team,  the managing Director/CEO is  Dr  (Mrs.)  Cecilia  Ibru.  While the oceanic bank vision and mission, run thus, “think banking think oceanic. The mission is “to provide excellent and comprehensive services to all our customers in a friendly environment using qualified and experienced personnel with appropriate technology. Again their core values (TEAMS) stand as:-    (Transparency, E-equal opportunity A-Accountability).The equally, use following methods of training programmes (i.e. on-the-job, vestibide, operative,  supervisory and  executive  development) which

help  them  develop a  capable entrepreneurial skills  in  a diverse form. (http”//www.oceanicbankknigeria.com).

1.9      DEFINITION OF TERMS

The following terms were concisely defines viz:-

           Entrepreneur: Is a co-coordinator and middleman that never disappears, even in general equilibrium.

           Entrepreneurship: Is the process of creating something different with value by deviating he necessary time ands effort, assuming the accompanying financial psychological and  social  risks  and  receiving the  resulting  reward  of monetary and personal satisfaction.

           Entrepreneurial  Skills:  Is  skills  related  to  identifying business opportunities and receiving a sustainable income from these opportunities.

           Entrepreneurial Orientation; Is refers to the processes, practices and      decision making activities that5 lead to new entry.



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THE INFLUENCE OF ENTREPRENEURIAL SKILLS IN THE MANAGEMENT OF COMMERCIAL BANKS

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