THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE PERFORMANCE OF AN ORGANIZATION

CHAPETR ONE

INTRODUCTION 

1.1        Background of the study

1.2        Statement of problem

1.3        Objective of the study

1.4        Research Hypotheses

1.5        Significance of the study

1.6        Scope and limitation of the study

1.7       Definition of terms

1.8       Organization of the study

CHAPETR TWO

2.0   LITERATURE REVIEW

CHAPETR THREE

3.0        Research methodology

3.1    sources of data collection

3.3        Population of the study

3.4        Sampling and sampling distribution

3.5        Validation of research instrument

3.6        Method of data analysis

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS AND INTERPRETATION

4.1 Introductions

4.2 Data analysis

CHAPTER FIVE

5.1 Introduction

5.2 Summary

5.3 Conclusion

5.4 Recommendation

Appendix

 

Abstract

This study is on the impact of corporate social responsibility on the performance of an organization. The total population for the study is 200 staff of Access bank in Kaduna. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up accountants, human resource managers, customer care officers and marketers were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies.

 

 

 

 

 

 

 

 CHAPTER ONE

INTRODUCTION

• Background of the study

Corporate social responsibility is one vital aspect of any business. However, this is one area where grievous mistakes have been made. Companies need to understand the subject its concept, theories as well as the benefits there of. In today’s business environment, business organization are being expected to assume broader and more diverse responsibilities to the various groups within the society in Nigeria., various communities in which some major companies are operating have been demanding for one thing or the other especially in riverine area such as River state asking oil companies in conjunction with (NNPC) Nigeria National Petroleum Corporation to provide drinkable water, giving scholarship to their children, building hospitals, more schools and given them compensation due to the damage cause on their farmland. Business firms not being socially responsible, infact lead youths of the communities to agitate for their right such is the case of the riverine areas. There is no doubt that there is an increasing amount of attention directed to social responsibilities in business firms. Corporate social responsibility is the sense of obligation on the part of the organization to build certain social concern and criteria into their strategic decision making process. EVBOROKGHAI (2003). Social responsibility by Andrews (1971) is the intelligent and objective concern for the welfare of the society that restrains individual and corporate behaviour from ultimately destructive activities, no matter how immediately profitable, and leads to the direction of positive contributions to human betterment, variously as the latter may be defined. The concept implies that when companies evaluate decisions from an ethical perspective there should be a presumption in favour of adopting courses of action that enhance the welfare of society at large. The point stressed in this definition is that when making decisions, business men or organizations should consider the social interest of people in society. These among other reasons probe the researcher to embark on this research work.

• STATEMENT OF THE PROBLEM

Access Bank Plc, is a very reputable organization whose services is a visible friend in almost every home in the society, but do not have a defined policy on social responsibility.

1. Base on the above, many companies use the strategy of benchmarking to compete within their respective industries in corporate social responsibility policy, implementation and effectiveness.
2. Bench marking involves reviewing corporate social responsibility initiatives, as well as measuring and evaluating the impact that those policies have on society and the environment and how costumers perceive corporate social responsibility strategy.
3. After a comprehensive study and an internal policy review performed, a comparison can be drawn.
   • OBJECTIVE OF THE STUDY

The objective of the study is to look into the impact of corporate social responsibilities on the performance of business organizations and they include:-

1. To examine social responsibility between/among business organizations, government and its agencies, stakeholders and the society at large.
2. To examine the impact of corporate social responsibility on the performance of business organization
3. To find out new areas in which business organizations can engage so as to strengthen its relationship among various stakeholders that make up the society.
4. To find out how business organization contribute to national development through charity donations in times of disasters, obedience and respect for governmental laws and policies, partnering with government financially in ensuring a healthy and vigorous economy.
   • RESEARCH HYPOTHESES

For the successful completion of the study, the following research hypotheses were formulated by the researcher;

H₀: there is no impact of corporate social responsibility on the performance of business organization.

H₁: there is impact of corporate social responsibility on the performance of business organization

H₀²: there are no new areas in which business organizations can engage so as to strengthen its relationship among various stakeholders that make up the society

H₂: there are new areas in which business organizations can engage so as to strengthen its relationship among various stakeholders that makes up the society

• SIGNIFICANCE OF THE STUDY

The study intends to present the under listed significance of the study as:

The research work seeks to create awareness on the need to engage in social responsibility in banking sector. Also, it seeks to bring into limelight how newly established organizations can use the concept of corporate social responsibility to capitalize on opportunities in their business environment.

The project would also be useful for scholars in the field of business administration and others to understand the basic concept on the area of social responsibility

 

• SCOPE AND LIMITATION OF THE STUDY

The scope of the study will center on the impact of corporate social responsibility on the performance of Access bank plc with special reference to Kaduna Central Market Branch office, Ibrahim Taiwo Road, to examine the nature, size and breath of activity in business organizations. Social responsibility of business encompasses the economic, legal, ethical and discreational expectations that society has on organizations from 2006 to 2011. The researcher encounters some constrain which limited the scope of the study;

1. a) AVAILABILITY OF RESEARCH MATERIAL: The research material available to the researcher is insufficient, thereby limiting the study
2. b) TIME: The time frame allocated to the study does not enhance wider coverage as the researcher has to combine other academic activities and examinations with the study.
3. c) Organizational privacy: Limited Access to the selected auditing firm makes it difficult to get all the necessary and required information concerning the activities.

 1.7 DEFINITION OF TERMS

Various literary terms that sharpen the write up will be examined and defined as follows:

1. Ethics = Ethics according to Grace and Cohen (2005) includes standards of moral behaviour that is, behaviours that are acceptable by the society.
2. Consumerism = organized effect by individuals or groups aimed to project the users of various products and service from harmful or deceptive business practices Grace and Cohen (2005).
3. Corporate social responsibility = according to Ronald and Ricky (1999) it is an attempt by business organizations to balance their commitment towards groups and individuals in it business environment.
4. Social responsibility = according to Welhrich and Koontz (1994), it is the ability of an organization to relates its operations and policies to the environment in such ways that are mutually beneficial to the company and the society.
5. Social audit = according to Ronald and Ricky (1999) it is commitment to systematic assessment of reporting on some meaningful and definable domain of the company’s activities that have social impact.
6. Corporate philanthropy = according to Michael E porter (1997), as a practical sympathy and benevolence shown by a business organization to various sectors of the society.
7. Shareholders =  according to Kenning (1998), the include interest groups that are tangible, visible and approachable groups or institutions which can exercise direct influence in the functioning  or affairs of an organization

1.8 ORGANIZATION OF THE STUDY

This research work is organized in five chapters, for easy understanding, as follows

Chapter one is concern with the introduction, which consist of the (overview, of the study), historical background, statement of problem, objectives of the study, research hypotheses, significance of the study, scope and limitation of the study, definition of terms and historical background of the study. Chapter two highlights the theoretical framework on which the study is based, thus the review of related literature. Chapter three deals on the research design and methodology adopted in the study. Chapter four concentrate on the data collection and analysis and presentation of finding.  Chapter five gives summary, conclusion, and recommendations made of the study

 

 

 

 

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