THE EFFECT OF GRAPHIC DESIGN ON ADVERTISING DOMESTIC PRODUCT

ABSTRACT

In today’s world, consumers are offered a wide range of packaging alternatives for the same product. There is a crucial need to domestic product packaging with the use of good graphics designs in order to implement improvements that promote sustainability through advertisement.

In doing this, the researcher is guided towards alleviating the problem which deals with capturing consumer’s interest through effective graphics designs, and improving the awareness of visual communication techniques in advertising, leading to good packaging and striking advertising concepts. The researcher analyzed the works involved in graphic designs, and also reviewed other related  literature  that  examined  the  effects  of  graphic design on advertising domestic products.

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

Graphic design is as old as civilization. It is from here that reading and writing became a part of modern man’s development. Cave man produced graphic on the walls of the caves in the form of line drawing.

Around the  fifteenth century  graphic, developed to  the extent that the early church used it in the making of books, scrolls and Bible writings. Above all, illustrations were also made for the readers of those days. We now can see graphic design as being an area that shoulders all forms of knowledge without which letters of the alphabets, reading and writing would not have been easy.

Today, the scope of graphic design has widened so much that it now wades into every aspect of modern activities. It has become a part of industrial, economic, social, agricultural and educational development of any country. It has made possible the production of books, magazine and newspapers. Also, it has embraced illustrations, both photographic and manual. Drawings on the pages and covers of this publication could

not have been possible without Graphics design. At this age of industrialization, when product manufacturing has increased beyond bounds, packaging design has become a part of industrial production. Here the  manufacturer cannot think about his product without putting into consideration the package that will carry it, as well as making it attractive to buyers and admires.

Visual communication design connotes the use of graphics packages in  enhancing the communication and  production advertisement of goods and services to the public. According to Uka (2007) Graphics artist all over the world have been engaged in solving and clarifying difficult intellectual, often abstract, problems. This is in part, the result of globalization; the revolution in multimedia and information technology that fosters the rapid transmission of complex data.

1.2 STATEMENT OF THE PROBLEM

The main problem of this study deals with capturing consumer’s interest through effective graphic designs, and improving the awareness of visual communication techniques in advertising.

It is very disappointing to see that after very expensive advertising campaigns for domestic products consumers interest are not aroused due to some problems, among these problems are poor packaging, poor advertising concept.

1.3 PURPOSE OF THE STUDY

The main purpose of this study is to (imbue) fill appropriate effects of graphic design on advertising of domestic products. Others are, to make good designs and illustrations in other to attract target audience and to create and improved awareness for domestic products through visual communication for local companies.

a. This study is intended to determine the nature of the task of both domestic companies and consumers

b. To evaluate the contributions of the graphic designer to product package designs especially, who determine

the last say in package design.

c. To identify the communication objectives for package design in terms of

i. To determine reasons for package in product

ii. To the role of packaging in product marketing

iii. To communicate what package design objects is to the graphics designers.

d. To evaluate generally the package graphics image mediation and overall appeal.

1.4 SCOPE OF THE STUDY

This research is limited to appropriate use of the elements and principles of art for effective use of graphic design. in packaging, poor adverts, poor distribution and absence of internet  linkages  are   also   added   as   features  that   are examined.

1.5 LIMITATIONS

In this study, because of certain constraint in the course of  the  study,  prominent among  which  is  inaccessibility to restricted areas, especially in product packaging companies, unwillingness to release needed information by some advertising agencies and of course time and finance, all contributed in one way or the other in the limitations therein.

1.6 SIGNIFICANCE OF THE STUDY

This research paper will help in positioning the graphic artists along side with their competitors in other modes of

advertising   domestic   products   and   it   will   also   create awareness of the advantages inherent in the use of the internet. It will also increase the interest of brand builders, and also serve as reference materials for further study especially in product advertising.

1.7 METHODOLOGY

In the course of this research, the researchers heavily rely on secondary source for data gathering. These sources include written text, like magazine, advertorial bill boards, professional art journals and of course pictorial works which goes in strengthen the study. Also the researcher did an exploration in studio work.

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