DEVELOPMENT AND PROMOTION OF CREATIVE TOURISM AS A PANACEA FOR ECONOMIC SUSTAINABILITY IN OSUN STATE. A CASE STUDY OF NIKE ART GALLERY

Abstract

This study was on development and promotion of creative tourism as a panacea for economic sustainability in Osun state. Three objectives were raised which included: To determine the relationship between creative tourism and economic sustainability, to explore the weakness and challenges of creative tourism major challenges facing tourism development of Nike Art gallery in Osun state and to evaluate the contribution of creative tourism to the long-term viability of the Osun state economy. The total population for the study is 75 staffs of Nike Art gallery in Osun state. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. The data collected were presented in tables and analyzed using simple percentages and frequencies. Creative tourism for years has proven to be an unexpectedly basic contributor to the sustainable economy of the nations and powerful economic activity by creating millions of jobs and producing billions of dollars in exports. It also indicated that Osun state has the capability of making creative tourism the main source of its earnings being that it has various tourist attractions. This study supports the tourism-led growth hypothesis and concluded that creative tourism contributed to GDP and employment in Osun state and the fluctuation was a result of the poor record of data, insecurity, and lack of political will, poor infrastructural facilities, and unfriendly business.

 

Chapter one

Introduction

1.1Background of the study

Creativity appears to have become positioned as a panacea for a wide range of problems. The development of creative cities (Landry, 2000), creative clusters (Mommaas, 2009), creative industries (O‟Connor, 2010) and the creative field (Scott, 2010) can serve to attract the creative class (Florida, 2002) and hopefully rescue the economy, as well as knitting communities together and revitalizing local culture.

However, there is also a skeptical tone emerging in many recent studies of creativity (e.g. Peck, 2005), which is now also being repeated in the field of tourism (Long and Morpeth, forthcoming). The rapid rise, dissemination and subsequent critique of creative development strategies mirror the development of cultural tourism in the 1980s and 1990s (Richards, 1996, 2001). In fact “creative tourism‟ is often seen as a form of, or an extension of cultural tourism.

The issue of economic sustainability and Practice of tourism considers many different facets of the creative tourism phenomenon, and examines the ways in which it has been developed in various places. Creative tourism has been faced with challenges in the aspect of creative tourism development and, despite the emergent critical thoughts on the subject, they tend to emphasize the positive aspects. Does this suggest that creative tourism is just one more aspect of the creativity hype, or can creative experiences act as an effective alternative to more “traditional” tourism development strategies In this sense, it is important to understand the concept of creative tourism better in order to provide an effective assessment of its theoretical position and practical importance.

According to (Peter 2011:p23). Creative tourism is a concept that only formally defined a decade ago, but in the intervening years it has seen a significant growth worldwide. The range of presentations at this conference on different creative tourism programmes from all corners of the globe is a clear indication of how widespread it now is. In this research I will try and set out some of the reasons for this growth, the different forms of creative tourism that have developed and the challenges that remain for those involved in this new sector of tourism. My basic argument is that the growth of creative tourism has been driven by both production and consumption related forces, and that the maximum benefit can be derived by creatively combining the efforts of both producers and consumers to develop it as a panacea for economic sustainability to the people of Osun State

1.2 Statement of Problem

A growing number of tourists at major sites and in small communities have raised questions about the sustainability of this form of tourism. Historic city centres have started to suffer from a “vicious circle” of cultural tourism development in which famous sites attract large number of tourists thus degrading the quality of experience and driving “serious” cultural tourists away (Russo, 2002). In the search for their uniqueness through cultural tourism, many places have followed similar strategies, which have resulted in making those places feel and look the same (Richards and Wilson, 2006). Consequently, several places have started to search for the new forms of articulation between culture and tourism to help to strengthen rather than water down local culture. Based on this the researcher wants to investigate development and promotion of creative tourism as a panacea for economic sustainability in Osun state

1.3 Aim and Objectives of Study

The project work aims at determining and highlighting the sore contribution of creative tourism to economic sustainability to the people of Osun State.

The objectives are stated as follows:

1. To determine the relationship between creative tourism and economic sustainability.
2. To explore the weakness and challenges of creative tourism of Nike Art Gallery in Osun state.

iii.  To evaluate the contribution of creative tourism to the long-term viability of the Osun state economy

1.5 Research Questions

The following research questions shall guide the study;

1. what is the relationship between creative tourism and economic sustainability?
2. What are the weakness and challenges of creative tourism of Nike Art Gallery in Osun state?
3. What is the contribution of creative tourism to the long-term viability of the Osun state economy?

 

1.6 Research hypotheses

The following hypotheses will be tested in the study;

Ho: There is no significant relationship between creative tourism to

economic sustainability

Hi: There is significant relationship between creative tourism to

economic sustainability

Ho: there are no weakness and challenges of creative tourism of Nike Art Gallery in Osun state.

Hi: there are weakness and challenges of creative tourism of Nike Art Gallery in Osun state.

Ho: there is no contribution of creative tourism to the long-term viability of the Osun state economy.

Hi: there is contribution of creative tourism to the long-term viability of the Osun state economy.

1.7 Significance of the Study

This report provides an extensive analysis on creative tourism and its sustainability to the state economic value:

To the body of academic, this study will serve as a search light indicating area of further research(s) on this topic. This research work will serve as a turning point in the study of creative tourism, particularly as it concern sustainability.

1.8 Scope and Limitations of the Study

The study is covers development and promotion of creative tourism as a panacea for economic sustainability. The work will be limited to there are no weakness and challenges of creative tourism of Nike Art Gallery in Osun state in Osun state.

1.8 Limitations of the Study

The study was subjected to certain inherent constraints such as:

1. Low co-operation from the respondent, this stem from the fear that the auditing framework of the company will be criticized when compared to other companies auditing system.
2. Another constraint encountered was time. There was no sufficient time to carryout elaborate study as the researcher would have desired.

iii. There was also a dearth of recorded information on auditing framework.

In spite of the afore-mentioned limitations, efforts were made to reduce their effects to ensure that the results of the study are reliable and consistent with actual expectation

1.9 Definition of Key Terms

Creative Tourism: “Creative Tourism is tourism directed toward an engaged and authentic experience, with participative learning in the arts, heritage or special character of a place” (Rebecca , W., Aageson, T., Pattakos, A., & Pratt, S., 2009).

Cultural Tourism: Travel involving passive visitor interaction in art, music, history or cultural of a location.

Cultural Entrepreneurs: “Cultural Entrepreneurs are cultural change agents and resourceful visionaries who organize cultural, financial, social and human capital, to generate revenue from a cultural activity. Their innovative solutions result in economically sustainable cultural enterprises that enhance livelihoods and create cultural value and wealth for both creative producers and consumers of cultural services and products” (Anheier, H. and Isar, Y., 2008).

Economic Development: Quantitative and qualitative changes in the economy which may be due to policy makers that promote the economic growth of an area.

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