AN ASSIGNMENT ON BUSINESS PLAN ON MARKET NICHE FOR REYES HOLDINGS
Executive summary Reyes Holdings is a global leader in food and beverage production and distribution. Reyes Holdings is the parent firm of three separate companies: Reyes Beer Division, Martin Brower, and Reyes Coca-Cola Bottling. They form the Reyes Family of Businesses, which has 31,000 employees, over 220,000 clients, and annual revenue of $30 billion. Reyes Holdings, a global leader in the production and distribution of food and beverage goods, was ...
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