Download Category: MARKETING PROJECT TOPICS

Abstract This study was on social media advertising and consumer interest: using instagram to advertise Pepsi. Four objectives were raised which included:  To study the influence of instagram advertisement on consumer buying interest, to identify the main factors which are affecting the consumer purchase interest influenced by instagram, to ascertain find out how favorably is instagram compare to other social media for advertising and to ascertain the impact of instagram ...

Abstract This study was on an assessment of the impact of flooding on food scarcity and marketing activities, implications for farmers education in Nasarawa Eggon area, Nasarawa state, Nigeria. Three objectives were raised which included:  To determine the impact of flooding on food scarcity in Nasarawa, to determine the impact of flooding on food marketing activities in Nasarawa and to determine the implications of flooding on farmers education in Nasarawa. ...

Abstract This study was on customer integration and marketing success of airline industry in portharcourt. Three objectives were raised which included: To find out the relationship between lack of motivation of the customer and marketing success of airline industry in Portharcourt, to find out the relationship between coordination overhead and marketing success of airline industry in portharcourt and to find out the relationship between loss of knowhow and marketing success ...

Abstract This study aimed to establish the impact of advertising on consumer buying behaviour by focusing on Adron Homes and properties LTD. Specifically, the study aimed to identify media of advertising used to advertise Forever Living Products determine ways in which advertisement influence purchasing behaviour and establish how different advertisements influence consumer’s behavior The study was conducted in Abuja. Both, primary and secondary data collection methods were used to collect ...

Abstract This study aimed to establish the impact of advertising on consumer buying behaviour by focusing on Adron Homes and properties LTD. Specifically, the study aimed to identify media of advertising used to advertise Forever Living Products determine ways in which advertisement influence purchasing behaviour and establish how different advertisements influence consumer’s behavior The study was conducted in Abuja. Both, primary and secondary data collection methods were used to collect ...

ABSTRACT This study was on the role of event planning in promoting cultural tourism in Nigeria. Three objectives were raised which included:  To ascertain what should be done to make festival tourism event better in Ofala festival in Anambra state, to ascertain the benefit of event planning in promoting Ofala festival in Anambra state and to find out the role of event planning in promoting cultural tourism in Ofala festival ...

ABSTRACT             The purpose of this study was to explore the “Multiple benefits of consumers sales promotion”, using a sample of employee’s / staff and students of university of Benin as sample. The vital contribution of the production or marketing sector or rather consumers sector of the Nigeria economy means it is crucial for companies to focus on consumers benefits of sale promotion so as to highlight it benefits to ...

ABSTRACT  The study examined The Significance Of Advertising In The Management Of Business Organization. The objectives behind the study were to find out various advertising strategies employed by Diamond bank to reach its numerous customers, ascertain how effective these advertising strategies are, to ascertain the extent to which these advertisements of Diamond bank have contributed to the patronage of their service in Nigeria and to identify other areas these advertisements ...

ABSTRACT This study was carried out on the impact of e-marketing on the performance of small and medium scale enterprises (SMEs) in Nigeria, using Jumia Lagos state hub as a case study. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of the staff of Jumia Nigeria. In determining the sample size, the researcher made use of the Taro ...

Abstract This study was on marketing of library service in academic libraries. Seven objectives were raised which included:  To determine the need for marketing library services in academic libraries in ESUT library, to determine library services for marketing in Academic libraries in ESUT library, to examine the extent of marketing library services in ESUT library, to determine current techniques employed by academic libraries in marketing of library services in ESUT ...

ABSTRACT This study was carried out on the impact of e-marketing on the performance of small and medium scale enterprises (SMEs) in Nigeria using Selected SMEs in Lagos state hub as a case study. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of the staff of Selected SMEs in Nigeria. In determining the sample size, the researcher made ...

Abstract This study was on Branding and Packaging as Tools for Product Differentiation in the Marketing of Consumer Product in Nigeria. Three objectives were raised which included:  To investigate and find out result whether packaging and branding helps in differentiating consumer’s product in relations to soap and detergent manufacturing industries, to know whether branding and packaging serve as promotional instruments,  to carry out investigations on the effect of branding and ...

Abstract This study was on investigation into sales and marketing department of hospitality industry. Three objectives were raised which included: To assess the role played by marketing in the development of the hotel industry, to find an effective way of promoting hotel product and to promote the use of efficient marketing strategies in hotel industry. A total of 77 responses were received and validated from the enrolled participants where all ...

CHAPTER ONE BACKGROUND OF THE STUDY In a developing country like Nigeria, over population is a major concern and the main reason is that our resources are no longer enough to cater for the citizens, hence the increased poverty. Despite the progress recorded from making contraception widely available, there is poor acceptance of contraceptive methods either due to ignorance or fear of complications or side effects using them. Inadequate knowledge ...

Abstract This study was on the Importance of branding on the marketing of made in Ghana Shoes. Five objectives were raised which included: To identify how the consumer of the entire public react to branding and the impact and impressions it creates in them, o find out if a well planned branding strategy can make a product of Ghana Shoes to lead the market and suppose it’s competitors, to determine ...

Abstract This study was on Impact of marketing communication in promoting tourist destination. Two objectives were raised which included: To understand the impact of students awareness and their choice of profession in business education and to understand the relationship between students’ orientation levels and their choice of profession in business education. A total of 77 responses were received and validated from the enrolled participants where all respondents were drawn from ...

Abstract This study was on the impacts of pricing in marketing of coke drinks. Four objectives were raised which included; to ascertain whether the pricing of coca-cola is more important than coke, to ascertain the relationship between pricing of coke and companies image, to find out whether you meet your target investment with the price you sell coke and to find out the pricing strategy used is competitive.. A total ...

Abstract This study was on role of Paid Media Smartphone Advertising in Creating Awareness for Jumia Fashion Among Female Youths in Ikate Elegushi. Three objectives were raised which included; To determine the role of paid advertising in creating awareness for jumia fashion among female youths in Iikate Elegushi, to investigate the number of females with smarthphones in Iikate Elegushi and to determine the awareness level of online advertising in promoting ...

Abstract This study was on relevance of good content advert in promoting products. A case study of Airtel. Four objectives were raised which included; To ascertain if advertising of brand leads to increase in sales, to determine whether advertising increases the rate of production, to determine if advertising can improve on customer’s patronage and loyalty and to know if advertising have a positive relationship with brand performance. A total of ...

Abstract This study was on problems of logistic in marketing fast food. Eight objectives were raised which included; To find out whether there are enough vehicle to supply product to the company’s distribution outlets, to stench on how to increase the company’s market share, to examine critically the logistic system in the marketing of fast food, to find out whether the sales people in various branches encounter the problem in ...