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ABSTRACT This study examines one of the most controversial issues in marketing in the   developing   countries.   “Attitude   of   consumers   to   locally   made products”.   This paper attempts to review arguments and empirical evidence on both sides of the issue, as well as offers the results of test findings.  The study emphasizes the perspective of three diverse groups, the economists, the business persons, and the ultimate consumers.  The present study is an ...

ABSTRACT The Nigerian banking system was at no time immune to reforms. This was confirmed by the central bank of Nigeria in her 2006 Annual report.The proliferation of banks in the country over the past decade or two have resulted in banks developing various strategies to survive despite the competition that threatened to drag them under.In Nigeria, most banks hav e not lived up to expectations of providing better and ...

ABSTRACT This research work is based on a comparative analysis of consumer’s attitude towards different brands of motor oil lubricant products. The major objective of this study is to compare the attitude of consumers towards different brands of motor oil lubricant product. To identify factors influencing consumer preference of a particular brand of motor oil lubricant product. To compare consumers attitude towards different brands of motor oil lubricant product. To ...

ABSTRACT The management of image and reputation had over the years been restricted to corporate organizations. This trend has assumed a different dimension as most countries now evolve various strategies of building good image and reputation that can attract better relationship among the comity of nations. In spite of the efforts so far made by Nigeria, there still exists a general global discontent with the disposition of other countries of ...

ABSTRACT This project work is conducted as part of the requirement for the award of Master of Business Administration Certificate in Marketing. The aim of research is to find out the effective marketing strategies for improved performance of manufacturing companies in Aba Metropolis. The entire work is divided into five chapters, chapter one deals with the definition of problems of study, the objectives and significance of the study were also ...

ABSTRACT This work is  aimed at  a  study of  the   problems and prospects of marketing industrial products in Nigeria. Marketers in  the  industrial sector are  no  longer in doubt  as  whether  there  are  problems  facing industrial  products  in  the  market.  But  the  major problem facing them now is  knowing how to  solve these  problems.     This  leads  to   whether  lack  of effective     marketing     communication,     has      any negative impact on  the  product ...

ABSTRACT This research project was embarked upon to examine the factors that influence consumer purchase and consumption of eggs in Enugu. The researcher used survey research method in carrying out the research. A sample size of 168 was randomly selected from the population  of  the  study.  In  this  study,  four  hypotheses  were formulated which include among others that consumers level of income influences the purchase and consumption of eggs. The ...

ABSTRACT It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based research. As a result, it is either that the product fails out rightly or gains marginal success. No wonder we have so many of such product wasting in the market places begging for demand. When a product idea carries a weight of benefits to give ...

ABSTRACT The Integrated Marketing Communications (IMC) concept has been largely regarded as an important marketing management issue. This is because to survive in the competitive marketing environment of today many companies try to adopt IMC to improve the management and integration of the marketing communication programmes. But the term and concept of IMC is so recent and “modern” that it is not known and accepted by all which can explain ...

ABSTRACT The study recognizes that there are limitations to effective public relations practice in developing countries.  There is grossly under utilization of the potent instrument of public relations. The objectives of this study include: To examine the limitations of public relations practice in developing countries. To satisfy part of the academic requirements for the award of a Master’s Degree in public relations To provide an academic challenge to scholars in ...

Abstract This study is a needs-based analysis of undergraduate students’ general Igbo  (Igbo GS) in Nigerian tertiary institutions, focusing on Nnamdi Azikiwe University, Awka. With survey design, in 2015/2016 session, data were collected from two indigenous Igbo-speaking lecturers and two hundred non-Igbo undergraduates in the Igbo GS/L2 cluster. Mixed sampling was used to identify and select students from fourteen faculties. Six research questions and hypotheses were used  to  discover  patterns, ...

ABSTRACT This study analysis the theme and style of Igbo birth songs. Presenttly, with the introduction of  Christianity and  civilization  in  the  forms  of  cinemas,  televisions,  videos,  computers, phones and even Igbo written literature, many Igbo people hardly practice the oral aspect of the Igbo language like birth songs, funeral and nuptial poetries which are mostly context based. This study examines the structure of Igbo birth songs. It analyses the ...

ABSTRACT This  study  investigates  language  use  and  modes  of  communication  in  Nsukka  Urban development projects, Enugu State. The study deals specifically  with type of  development agents and the impact of identified  modes of communication  in  developing the area. The study used 102 respondents, comprising different development agents in the study area. The instrument used for data collection are observation,  interviews,   document analysis which was analyzed qualitatively; the qualitative data gotten ...

ABSTRACT This research work critically examines the phonological variation in Aku and Ukehe dialects of Igbo language. The method of data elicitation was mainly perceptual against descriptive approach. This was achieved through systematic observation and analysis of the speakers’ use of language in natural situations. In collecting the data 16adult male and female were interviewed with 8persons from each dialect, 4male and 4female respectively. We observes that the phonemes , ...

ABSTRACT This study evaluates Ma fa Festival performance with particular reference to Elugwu Ezike. The main objective of the study is to highlight the elements of drama and examine the rituals in the festival, trace the history of the festival and show the impact of westernization on the performance of Ma afa festival in Elugwu Ezike. Infra-cultural model in Folklore analysis developed by Alembi which is an aspect of ethnopoetic ...

ABSTRACT This study investigates language contact and influence, its implications for Igala and Bassa-Nge contact in Dekina Local Government Area, Kogi State. The study specifically deals  with the linguistic, socio-cultural and economic factors that influence   that   language   contact   between   Igala   and   Bassa-Nge   speech communities. The study uses 200 respondents comprising 100 individuals each from the two speech communities. This study reviews related literature both theoretical and empirical studies on language ...

ABSTRACT This work examines the syntax of interrogatives in North Eastern Group of Igbo Dialects  (NEGD)  and  Standard  Igbo  (SI).  The  main  aim  is to  comparatively characterise  the  systems  of  interrogatives  in the  selected  varieties  of NEGD, namely Izhi, Ezaa, Mgbo, Ehugbo, Uburu and Nkaleha and to describe the range of parametric possibilities and constraints  distinguishing between them and the standard variety (SI). In doing this, the instruments of the ...

ABSTRACT This research work examines the argument structure of the Urhobo Verb: using the Minimalist Approach, the various types of argument and the manner in which they are introduced in a sentence were described.  The basic assumption is that Urhobo language is a potentail source of input for the determination of the predicate argument structure. The specific objectives are: to classify Urhobo verbs into the number of arguments a verb ...

ABSTRACT This research work delves into translating  Adaeze, an Igbo novel written by Inno Uzoma Nwadike into English. Today, there are lots of creative writings in indigenous languages which are yet to be translated into English. Certainly, some of the Igbo novels deserve to be made available in translation into English for wider readership. Thus, this work comprises of introductory part which gives the background of the study, statement, purpose ...

Abstract Since the bringing to fore of Omenụkọ as a classical Igbo novel by critics like Emenyonu, no serious critical work has been done to place other Igbo novels appropriately as classic or non- classic  novels.  It  is  against  this  background  that  the  present  work  sets  out  to  analysis classicism  in  some  selected  Igbo  novels.  In  order  to  realise  the  aim  of  this  study,  the objectives are to: find out ...